Last updated: August 04, 2022

This Privacy Policy describes the policies and procedures of the Ferndale Downtown Development Authority (DDA) on the collection, use and disclosure of personal information from individuals who visit our website or make use of our services.

By using our services or voluntarily providing personal data to our organization, you agree to the collection and use of information in accordance with this Privacy Policy.

It is highly recommended that you review the privacy policies and statements of any website you choose to use or frequent as a means to better understand the way in which  other websites garner, make use of and share information collected.

Collection of Information

This website collects various types of information, such as:

  • Personal Data: Voluntarily provided personal data which may include, but is not limited to, your name, address, email address, phone number, business affiliation, and social media usernames, which can be used to identify or contact you.
  • *Usage Data: Usage data or information automatically collected when visiting our website, which may include cookies, third party tracking technologies and server logs.
    • Tracking Technology & Cookies: We use cookies and similar tracking technologies to track the activity on our website and store certain information. Tracking technologies used may include but are not limited too beacons, tags, session/persistent cookies, and scripts to collect and track information and to improve and analyze our website.

* more detailed definition included in Interpretations and Definition section below

Use of Information Collected

This site shall only collect personal data that you knowingly and willingly provide by way of surveys, completed membership forms, emails, etc. It is the intent of this site to use personal data only for the purpose for which it was requested  and any additional uses specifically provided on this site.

The Ferndale Downtown Development Authority may collect and may make use of personal data and usage data to assist in the operation of our website or other services, and to ensure delivery of the services you need and request. At times, we may find it necessary to use personally identifiable information as a means to keep you informed of other services or events that may be of interest to you. We may also be in contact with you with regards to completing surveys and/or research questionnaires related to your opinion of current or potential future services that may be offered.

The Ferndale Downtown Development Authority does not now, nor will it in the future, sell, rent or lease any of its personal data lists and/or names to any third parties.

The Ferndale Downtown Development Authority may use Personal Data and Usage Data for the following purposes:

  • To provide and maintain our service, including to monitor the usage of our website and services.
  • To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication.
  • To provide you with news, special offers and general information about other goods, services and events which we offer unless you have opted not to receive such information.
  • To manage your requests to us.
  • For other purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our services, marketing and your experience.

We may share your Personal Data or Usage Data in the following situations:

  • With your consent, we may disclose your personal data for any purpose.
  • Remain in conformance with any decrees, laws and/or statutes or in an effort to comply with any process which may be served upon the Ferndale Downtown Development Authority.
  • Perform under demanding conditions in an good faith effort to safeguard the personal safety of those for whom we have collected data.
  • With service providers or affiliates: We may share your data with service providers to monitor and analyze the use of our website and services. In this case we will require those affiliates to honor this Privacy Policy.
  • With City of Ferndale: We may, under limited circumstances, provide your contact information with City of Ferndale staff or elected/appointed leaders in a good faith effort to keep you informed of matters related you.

Retention & Security of Your Personal Data

The Ferndale Downtown Development Authority will retain Your Personal Data and Usage Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Transfer of Your Personal Data

The Ferndale Downtown Development Authority will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Your information, including Personal Data, is processed at the the Ferndale Downtown Development Authority operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents your agreement to that transfer.

Non-Marketing Purposes

The Ferndale Downtown Development Authority greatly respects your privacy. We do maintain and reserve the right to contact you if needed for non-marketing purposes (such as bug alerts, security breaches, account issues, and/or changes in products and services). In certain circumstances, we may use our website, newspapers, or other public means to post a notice.

Children Under Age of 13

Our service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

Links to Other Websites

Our service may contain links to other websites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Unsubscribe or Opt-Out

All users and/or visitors to our website have the option  to  discontinue  receiving  communication from us and/or reserve the right to discontinue receiving communications by  way of email or newsletters. To  discontinue or unsubscribe to our content please send an email that you wish to unsubscribe to [email protected].

Links to Other Web Sites

Our website does contain links to affiliate and other websites. Anthony  M.  Franco  Inc. does  not claim nor accept responsibility for any privacy policies, practices and/or procedures of    other such websites. Therefore, we encourage all users and visitors to be aware when they leave our website and to read the privacy statements of each and every website that collects personally identifiable information. The aforementioned Privacy Policy Agreement applies only and solely to the information collected by our website.

Changes to Privacy Policy Agreement

The Ferndale Downtown Development Authority reserves the right to update and/or change the terms of our privacy policy, and as such we will post those changes to our website,  so  that  our  users and/or visitors are always aware of the type of information we collect, how it will be used, and under what circumstances, if any, we may disclose such information. If at any point in time the Ferndale Downtown Development Authority decides to make use of any personally identifiable information on file, in a manner vastly different from that which was stated when this information was initially collected, the user or users shall be promptly notified by email. Users at that time shall have the optio  as to whether or not to permit the use of their information in this separate manner.

Acceptance of Terms

Through the use of this website, you are hereby accepting the terms and conditions stipulated within the aforementioned Privacy Policy Agreement. If you are not in  agreement  with  our terms and conditions, then you should refrain from further use of our sites. In addition, your continued use of our website following the posting of any updates or changes to our terms and conditions shall mean that you are in agreement and acceptance of such changes.

How to Contact Us

If you have any questions about this Privacy Policy, You can contact us:

By email: [email protected]

By visiting this page on our website:

By phone number: 248.546.1632

By mail: 300 East Nine Mile Road, Ferndale, MI 48220

Interpretation and Definitions


The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.

Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Ferndale Downtown Development Authority, 300 East Nine Mile Road, Ferndale, MI 48220.

Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

Country refers to: Michigan, United States

Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

Personal Data is any information that relates to an identified or identifiable individual.

Service refers to the Website.

Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.

Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Website refers to Downtown Ferndale, accessible from

You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Usage Data
Usage data may include information such as your device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access our website by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

We may also collect information that your browser sends whenever you visit our website by or through a mobile device.